Jack Bacon Building

F.A. Greene & Co.

Like many of the brick commercial buildings along South Virginia Street, this one started as a family grocery. There were already several in the neighborhood in 1927, when Frank Greene had this one-story store constructed in front of the older wood-frame house where he and his wife, Mamie, had lived for many years. A longtime grocer originally from Indiana, Greene had leased market space in a number of downtown buildings through the years. Now approaching 60 years old, he surely was proud of finally having financed his very own.

The street was tree-lined and residential at the time. But Reno was growing southward rapidly, and soon the growing popularity of the automobile would draw increased business to the thoroughfare. A fire station designed by Frederic DeLongchamps to resemble a bungalow had been erected on the lot just to the south in 1917. To the north, on the other side of a small house, the Q-ne-Q root beer and ice cream stand opened on the corner of Stewart Street at around the same time as Greene’s grocery.

Frank Greene died in 1932 and Mamie ran the market alone until her own death six years later. After that, the building was divided into three small storefronts, which housed a variety of businesses in the decades to come. In the 1940s alone, these included a candy store, a piano and organ dealer, a barber shop, a physician, and an insurance office. In later years, tenants included Friden’s business machines, a laundry service, and a bar called The Depot.

The storefronts were combined again in the late 1980s to serve as the offices for Walt Collins’ various restaurant businesses. Jack Bacon bought the property in 1998 and for the next fifteen years, operated Jack Bacon & Company, specializing in custom book publishing, framing, and autographs. After Bacon moved his business online, the building was purchased and remodeled, reopening in 2015 as a restaurant called Feast.

Images

Walt Collins, 1986

Walt Collins, 1986

In 1986, the building served as offices for Walt Collins, who owned several restaurants in Reno including the Board of Trade, then located just up the street at 425 South Virginia Street, a site that later housed Adele's. Image courtesy of the Nevada Historical Society View File Details Page

Candy store, 1940

Candy store, 1940

Tempting customers from the northernmost of the three storefronts in 1940 was Dorothy McDaniel's specialty candy store. Image courtesy of the Reno Evening Gazette View File Details Page

Bell Piano & Organ Co., 1940

Bell Piano & Organ Co., 1940

The Bell Piano & Organ Company was located at 518 South Virginia Street for many years. Besides instrument sales, the company also offered music lessons. Image courtesy of Reno Evening Gazette View File Details Page

Modern Photo, 1953

Modern Photo, 1953

In 1953, the southernmost storefront, 520 South Virginia, housed Modern Photo, owned by Jerry and Mildred Cobb. The business moved to this location that year from East 2nd Street and closed in 1955. Image courtesy of Reno Evening Gazette View File Details Page

Jack Bacon and Company

Jack Bacon and Company

Upon purchasing the building in 1998, Jack Bacon added his company's name to the front facade, but made few other changes to its exterior. Image courtesy of Jack Bacon. View File Details Page

Jack Bacon, 2016

Jack Bacon, 2016

In 1998, Jack Bacon purchased the building for his custom publishing and framing and historic autograph business, which operated there until he sold the building in 2012. | Creator: Patrick Cummings View File Details Page

Feast, 2016

Feast, 2016

The building returned to its roots in the food arena in 2015, opening as a restaurant called Feast. | Creator: Alicia Barber View File Details Page

Audio

Jack Bacon, custom publisher

Interviewed in 2015, Jack Bacon explains how he began to publish limited edition, signed books with prominent individuals. View File Details Page

Street Address:

516 South Virginia Street, Reno, NV [map]

Cite this Page:

Alicia Barber, “Jack Bacon Building,” Reno Historical, accessed May 1, 2017, http://renohistorical.org/items/show/136.

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