Zellerbach Paper Company

This area was bustling with activity in the 1930s. After serving as a lumber yard for decades, the entire block was starting to transform from primarily industrial to commercial uses, with four new buildings being constructed on the Fourth Street frontage.

On the block’s west side, facing what was then called “Surprise Valley Road,” Harry E. Stewart (who served twice as Reno’s mayor, in terms separated by 20 years) had run the Nevada Transfer and Warehouse Company for years. In 1939, he constructed a building next door to his warehouse for the Reno branch of the Zellerbach Paper Company, a wholesaler of paper, stationery, and notions with headquarters in San Francisco.

The new building at 420 Valley Road had an office and sample room and 12,000 square feet of floor space. A spur track from the Southern Pacific Railroad extended just north of the property, making it easy to load and unload shipments.

The paper company remained at this location through the 1940s. In the sixties, Home Imagineering offered complete home remodeling services from there, and Art Martson moved his printing business into the building in 1974. A commercial printing and mail service followed. The spacious brick building is now owned by Marilyn Marston.

Images

New location

New location

The Reno branch of the Zellerbach Paper Company had previously been located just a bit further east, at 730 E. 4th Street, as seen in this newspaper advertisement from 1926. Image courtesy of Reno Evening Gazette View File Details Page

Home Imagineering

Home Imagineering

A home remodeling company called Home Imagineering occupied the Zellerbach Paper building in the sixties. Image courtesy of Reno Evening Gazette View File Details Page

Marilyn Marston, 2012

Marilyn Marston, 2012

Marilyn Marston's husband, Art, was an artist and photographer who moved his studio and printing business into the building in 1974. Photo by Patrick Cummings View File Details Page

Valley Arts, 2014

Valley Arts, 2014

Owned by Marilyn Marston, the building is currently leased to a group of artists. Photo by Alicia Barber View File Details Page

Audio

Negotiating the right of way

Interviewed in 2012, building owner Marilyn Marston recalls an incident in 1984 when the City of Reno made an unusual request regarding the historic brick structure. View File Details Page

Street Address:

420 Valley Road, Reno, NV [map]

Cite this Page:

Alicia Barber and Marilyn Marston, “Zellerbach Paper Company,” Reno Historical, accessed July 25, 2017, http://renohistorical.org/items/show/94.
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