Missing slogan ID: 939 | This file appears in: Historic Reno Arch: Now located on Lake Street, Reno's first arch was originally installed over Virginia Street in 1926. With an upgrade to neon, the arch was briefly without its famous slogan, which had been deemed outdated. After public protest, the slogan was returned to the arch on June 12, 1935. | Date: ca. 1935 | Source: Dick Dreiling Download Original File SourceDick Dreiling Dateca. 1935 "Missing slogan" appears in: Historic Reno Arch: Now located on Lake Street, Reno's first arch was originally installed over Virginia Street in 1926.