The DeGiacoma Building on West Commercial Row housed Paul and Rose DeGiacoma's Reno Italian French Grocery. The name was painted on the side of the building to be more easily viewed from the business district to the east, as seen in this 1936 photograph looking south over the railroad tracks. | Date: 1936 | Source: Hagen Sandoval Collection, This Side of RenoDownload Original File
Source
Hagen Sandoval Collection, This Side of Reno
Date
1936
"The DeGiacoma Building on Commercial Row" appears in: DeGiacoma Building